WHo we are

Smak was founded with a rebellious spirit to dare brands to be different, to lead clients in taking their brand PURPOSE off the page and moving it from aspirational to experiential. We create experiences that are authentic, engaging and lasting.


We believe in living bold.
We believe curiosity is living with purpose.
We believe brands need purpose.
We believe human connections matter.
We believe in the impact of emotional interactions.
We believe in aligning brand value to human values.
We believe engaged employees are emotionally committed.
We believe employees have powerful voices.
We believe marketing and HR are symbiotic.
We believe consumers care.
We believe employees care.
We believe CSR is marketing.
We believe in executional brilliance.
We believe in making it remarkable.
We believe in doing it different.