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power experiment

BC Hydro
October 2012


Challenge

Show British Columbians just how much energy is consumed in the average morning routine alone.

Strategy

During BC Hydro’s 2012 Power Smart Month, smak modified a shipping container into an all-white, travelling studio apartment. Visiting Vancouver, Kamloops and Surrey, it became the platform in which BC Hydro Outreach representatives could educate.

Consumers were given coloured and numbered stickers to identify every instance of their individual power consumption before they left their home each day.

Results

During the three stops, BC Hydro’s Outreach representatives educated 2,496 consumers and saw more than 7,525 stickers placed.

The campaign earned media coverage in Media in Canada, Strategy Online, Tourism Vancouver, What’s On Squamish, Global BC Morning News, Radio NL, Ming Pao newspaper, World Journal, Shaw cable and blog posts from Miss 604.

 

 
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