Smak

Movember brings the moustache back

Movember is one of the world's fastest growing and most popular charitable movements; a global moustache-growing organization to raise awareness and funds for prostate cancer research. Every year smak is proud to help generate awareness and registrations throughout Canada, encouraging men to grow a Mo in the month formally known as November.

Media Angle
Manage and execute an integrated team effort to support a great cause. Build a powerful communications platform using smak's experiential and public relations expertise, agency partners and Movember sponsors such as Dermalogica, Mercedes and Canadian Club.

The Result
Media tracking has estimated more than 160 million impressions. Thanks to team work, 2009 Movember registrations have grown 375% year-over-year, with more than $7.5 million dollars being raised for Prostate Cancer Research Foundation in 2009.