Smak

Future Shop brand activations

For Canada's largest consumer electronics retailer, activation strategies for grand openings, large promotions, sponsorships and events are critical as millions of dollars in advertising and sales are at stake. Smak provides event management services for large store openings, sports marketing activations; sponsorship activations for concerts and even celebrity management.

Media Angle
Create mass demand and sales volume. Future Shop has an enormous selection of consumer electronics for anyone.  No consumer with a desire and money to spend is immune to advertising messaging delivered via their mass-media tactics combined with smak's experiential marketing strategy.

The Result
By combining awareness through mass media and offering unique brand experiences at the store level, Future Shop draws thousands of unique customers into their stores time and again. This results in thousands of positive brand experiences and millions of impressions through media, word of mouth, and PR; all of which translate into millions of dollars in sales.