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Vancouver Whitecaps

Building a fan database in advance of the Whitecaps becoming Vancouver's new Major League Soccer team was essential for season ticket sales.

Media Angle
Achieve high-impact awareness with a mobile text-to-win component. The campaign fused street level activation teams, out of home and sports-bar advertising. On the streets smak branded soccer turf within transit shelters along with 50 branded referees engaging Vancouverites with key messages. Off the streets smak extended the message on washroom boards and 200,000 coasters within Vancouver's highest traffic sports bars.

The Result
GOOOOAL! The Vancouver Whitecaps sold out their deposit option for season tickets. One day alone delivered 12,200 unique visitors to the Vancouver MLS micro site. Overall the Vancouver Whitecap's website was up 150% within 2 days. The experiential element drove media attention on local news. Their YouTube channel (with smak's footage) was among the top 10 most watched sports videos in Canada for over a week.