Smak

Mount Seymour early bird pass

Selling large quantities of early bird seasons passes are instrumental to a successful business season. Skiers and boarders begin to get excited about the upcoming season well before the runs open. That first dusting of snow on the top of the local mountains is like a drug you can see but cannot touch or feel.

Media Angle
Smak leveraged that excitement by building awareness of the early bird discount using targeted media placement combined with highly engaging experiential tactics. Print, online and radio were combined with a cool experiential idea. A custom wrapped and snow covered MINI, looking like it just returned from the mountains, was placed in high-traffic locations around Vancouver at the end of summer.

The Result
In a short period of time, with limited funds, smak measured more than 125,000 quality engagements with the MINI alone. Awareness and website traffic was further influenced using media that drove millions of quality impressions. 2009 stands as one of Mt. Seymour's most successful seasons to date.