Smak

Jeff Berry

Director of Media Integration/ Partner

The allure of the advertising business hit Jeff in high school. He spent the summers working alongside his father in the printing business. Working with Dad was cool but midnight shifts while his friends were partying in Toronto was not. His stepfather worked in the advertising business. He smelled nice, smoked cigars, dressed trendy and drove a hot car. That led to college to learn about media, marketing and advertising. He has never looked back and looks forward to continuing to navigate client brands and products at smak through Canada's ever changing media marketplace. Some of which include Boston Pizza, TELUS, Best Buy Canada, Future Shop, McDonalds and MINI Canada.