.


WINNERS' FIND BIG, SCORE BIG

WINNERS, John Street Advertising
Fall 2013


Challenge
Create larger than life-sized shoe, jacket and purse installations.

Strategy
WINNERS launched the 'Find Big, Score Big' campaign in September with activity via Facebook, Instagram and Twitter. Over a two week period, two WINNERS-branded vehicles drove the “finds” (installations) and planted them in the various locations in select cities across Quebec. The campaign created buzz around WINNERS and the great brands available at the brand's stores. Each "find" had a brand ambassador onsite to greet, inform and assist participants. Each installation was also connected to three grand prizes and 25 $25 dollar gift cards for those who located the "find" and tweeted or instagramed the designated hashtag and uploaded a picture. Brand ambassadors also encouraged participants to inform family and friends about the grand prize which was a $1000 gift card to WINNERS.

Results
In 13 days, the three fashion "finds" travelled to 38 locations in 26 cities across Quebec. The campaign garnered WINNERS nearly 10,000 new 'likes' on Facebook and more than 650 new Twitter followers; total Facebook impressions were 7,488,136. The campaign was covered by print, online and radio, earning 3,031,562 media impressions.

 
Winners1.png
Winners2.png