SMAK.
THE IMPACT AGENCY.

WHo we are

Smak was founded in 2003 to dare brands to make an impact.
 

WE BELIEVE

We believe in living bold.
We believe curiosity is living with purpose.
We believe brands need purpose.
We believe human connections matter.
We believe in the impact of emotional interactions.
We believe in aligning brand value to human values.
We believe engaged employees are emotionally committed.
We believe employees have powerful voices.
We believe marketing and HR are symbiotic.
We believe consumers care.
We believe employees care.
We believe CSR is marketing.
We believe in executional brilliance.
We believe in making it remarkable.
We believe in doing it different.

OUR APPROACH

Smak develops and produces creative consumer and employee engagements that get people talking, online and in-person, about brands.

We build relationships between brands and consumers with unique experiences. Our creative strategies and executions package your brand story so target audiences can interact with it, make it their own and become brand ambassadors on your behalf.

At Smak, we like to say that every brand has a BIG and a little and that by understanding both, we can create more meaningful experiences.

Understanding the brand’s higher purpose, whether it’s a foundation in social responsibility or a customer aspiration.

Understand the brand’s functional purpose, whether a product or service, that delivers on a customer want or need.

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WHAT WE DO

CUSTOMER ENGAGEMENT


  • XM programs
  • Social media
  • Influencer marketing
  • PR events
  • Launch events
  • Community definition
  • Integrated marketing campaigns
  • Website design
  • Content marketing

EMPLOYEE ENGAGEMENT


  • Declare core competencies
  • Establish EE activation
  • Collateral materials
  • Corporate messaging
  • Recognition programs
  • Motivational workshops

CORPORATE SOCIAL RESPONSIBILITY


  • Identify opportunities that are true to brand & purpose
  • Develop how to leverage across employee & customer communities
  • Collateral/messaging

PURPOSE


  • Workshops
  • Define

WE USE PURPOSE TO GUIDE HOW BRANDS IMPACT THEIR COMMUNITIES

1

KNOW YOUR PURPOSE


Smak will help you discover your organizations Purpose. Already have a defined Purpose? That’s okay. You can move to stage 2!


2

LET PURPOSE BE YOUR GUIDE


Smak will work with you to develop Purpose-driven strategies to target your customers, your employees and your community social responsibility activities.


3

TAKE PURPOSE OFF THE PAGE


Smak uses experiential activations to take purpose off the pages of annual reports and build engagement with communities.


MOVE PURPOSE OFF THE PAGE

SOCIAL MEDIA

WHAT WE SHARE

We're active participants in this world and love to share the things we see and hear.
 

There's some pretty cool stuff out there. Check it out…

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@WEARESMAK TWITTER FEED

At the 10th annual #DWEN Summit, 50 global cities were ranked on their ability to encourage, promote and advance female entrepreneurs. We are very pleased to see #Toronto ranked within the top 10! @DellInnovators

😎😎😎😎

Wow! Congrats guys! 👏👏👏👏

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LET’S CHAT!

Our work shifts
hearts and minds.

TALK

Let’s be remarkable together!
 

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TORONTO OFFICE

Phone: 416 849 0995
Email: LetschatToronto@smak.ca
Address: 16 Rachael Street, Toronto, ON, M4W 1M5

VANCOUVER OFFICE

Phone: 604 343 1364
Email: LetschatVancouver@smak.ca
Address: 326 West Cordova St., Vancouver, BC V6B 1E8