WHo we are
Smak was founded in 2003 to dare brands to make an impact.
We believe in living bold.
We believe curiosity is living with purpose.
We believe brands need purpose.
We believe human connections matter.
We believe in the impact of emotional interactions.
We believe in aligning brand value to human values.
We believe engaged employees are emotionally committed.
We believe employees have powerful voices.
We believe marketing and HR are symbiotic.
We believe consumers care.
We believe employees care.
We believe CSR is marketing.
We believe in executional brilliance.
We believe in making it remarkable.
We believe in doing it different.
Smak develops and produces creative consumer and employee engagements that get people talking, online and in-person, about brands.
We build relationships between brands and consumers with unique experiences. Our creative strategies and executions package your brand story so target audiences can interact with it, make it their own and become brand ambassadors on your behalf.
At Smak, we like to say that every brand has a BIG and a little and that by understanding both, we can create more meaningful experiences.
Understanding the brand’s higher purpose, whether it’s a foundation in social responsibility or a customer aspiration.
Understand the brand’s functional purpose, whether a product or service, that delivers on a customer want or need.
WHAT WE DO
WE USE PURPOSE TO GUIDE HOW BRANDS IMPACT THEIR COMMUNITIES
KNOW YOUR PURPOSE
Smak will help you discover your organizations Purpose. Already have a defined Purpose? That’s okay. You can move to stage 2!
LET PURPOSE BE YOUR GUIDE
Smak will work with you to develop Purpose-driven strategies to target your customers, your employees and your community social responsibility activities.
TAKE PURPOSE OFF THE PAGE
Smak uses experiential activations to take purpose off the pages of annual reports and build engagement with communities.